Staff Directory

The CBABC Branch Team is here to serve our more than 7,600 members around the province. 

We invite members and non-members alike to contact us with any questions or comments:

CBABC is located on the traditional and unceded territories of the Coast Salish peoples, including the Tsleil-Waututh, Squamish and Musqueam First Nations. We encourage our members to explore the rich history and knowledge of Indigenous people, and to continue learning about their experience in Canada, past and present.

Executive and Support Services

The Executive and Support Services team leads governance support and administrative services to the President, Board of Directors, Provincial Council and Committees. This includes our team supporting member-driven law and policy reform and advocacy to government and other legal stakeholders. Our Finance team is included here and, among other responsibilities, provides accounts payable/receivable services to members and suppliers.

Name Title Phone Email
Kerry L. Simmons, KC Executive Director 604.687.3404 x320

Ping Li Chen, CPA, CGA

Director, Finance & Administration 604.646.7860
Robyn Aguirre Executive Assistant 604.646.7868
Jenny Banaga Finance &
Administration Assistant
Rachel Barsky Professional
& Policy Lawyer
Rai Friedman Policy Advisor 604.646.7864
Jess Furney Manager,
Policy & Advocacy
Juvy Self Senior Finance & Administration Specialist 604.646.7852
Andrew Smith Senior Executive
Member Services

The Member Services team is dedicated to meeting and exceeding the needs of our members through one point of contact for all member needs – from enrolment in Sections, to participation in Professional Development programming, to answering questions on membership and its benefits.

Name Title Phone Email
Valerie Le Blanc Director of
Professional Development
Rachel Barsky Professional Development 
& Policy Lawyer
Sanjit Purewal Professional Development Project Manager 604.646.7866
Sianne Petrisor Section Advisor 604.646.7854
Arianne Moran Meetings & Events
Heidi Nelson Member Services Assistant 604.638.1920
Megg Willis Member Services Assistant 604.687.3404 x306
Communications and Membership

The Communications and Membership team is responsible for all knowledge and information systems related to corporate communications, marketing plans and media relations, sponsorship, brand management, advertising, publications, digital content and website development

Name Title Phone Email
Carolyn Lefebvre Senior Director, Membership, Engagement
& Strategy
Alyssa Brownsmith Manager, Advertising & Sponsorship 604.646.7856
Maureen Cameron Manager,
Membership Outreach
Deborah Carfrae BarTalk Editor
Laura Chapman Communications & Media Coordinator 604.687.5293
Michaela David Digital Communications Coordinator 604.646.7857
Travis Dudfield Digital Content Specialist 604.646.7861
Sylvie Kotyk Manager, Communications & Marketing 604.638.1907
Addison Lai Membership & Database Assistant 604.687.3404 x310
Raj Lally Membership Outreach Officer 604.687.3404 x315
Robin Larsen Membership Outreach Officer 604.687.3404 x341
Judy Yen Manager, Knowledge & Information Systems 604.646.7859
Alexis Zornio Manager, Member Programs 778.321.3404